1. Make a good case, using compelling arguments and evidence-don't just give a blanket of information.
  2. Be positive in your approach. Show what good and benefit can come out of this-rather than focusing on the negative of what isn't being done and the issues.
  3. Aim to shape and support Institutional goals, mandates and policies rather than criticise them and try to reinvent the wheel.
  4. Tailor your approach and tone to be in tune with the people you want to influence.
  5. Consider and plan the delivery of your advocacy in terms of time, place, method, people involved and more--this can be just as important as the content of your message.
  6. Be action oriented- don't just push a theory or concept, but provide the necessary steps and actions that will need to take place.
  7. Show the whole and honest picture. Don't shy away from highlighting the necessary costs and possible challenges- but put these into perspective with the benefits and opportunities.
  8. As well as facts and figures, anecdotal information is also valuable.
  9. Tailor these messages so that they are relevant to your organisation and work. It is useful to provide facts and figures about the impact on and for your organisation.
  10. Summarise your case in a concise way. If your message is clear then it will be easier for other people to understand and support your campaign.