- Make a good case, using compelling arguments and evidence-don't just give a blanket of information.
- Be positive in your approach. Show what good and benefit can come out of this-rather than focusing on the negative of what isn't being done and the issues.
- Aim to shape and support Institutional goals, mandates and policies rather than criticise them and try to reinvent the wheel.
- Tailor your approach and tone to be in tune with the people you want to influence.
- Consider and plan the delivery of your advocacy in terms of time, place, method, people involved and more--this can be just as important as the content of your message.
- Be action oriented- don't just push a theory or concept, but provide the necessary steps and actions that will need to take place.
- Show the whole and honest picture. Don't shy away from highlighting the necessary costs and possible challenges- but put these into perspective with the benefits and opportunities.
- As well as facts and figures, anecdotal information is also valuable.
- Tailor these messages so that they are relevant to your organisation and work. It is useful to provide facts and figures about the impact on and for your organisation.
- Summarise your case in a concise way. If your message is clear then it will be easier for other people to understand and support your campaign.